The Beauty Benefits of Jojoba

Why is jojoba oil so sought after when it comes to skin care and beauty?

When we were formulating our anti-aging Radiance, we knew we had to include the wonderful qualities of jojoba as well as pomegranate extract to boost the inherent skin-enhancing properties of pure baobab oil. Here’s why.

Jojoba (pronounced Ho-HO-ba) is an oil pressed from the seeds of the jojoba plant, a shrub growing in the southwest region of North America. The seeds are rich in oil – technically better described as a plant wax – which has been in use for thousands of years.

For one thing, Jojoba’s composition is uncannily similar in consistency to sebum – our body’s natural oils that seal in moisture and protect our skin from damage.  It’s a substance our skin recognises, making it easily absorbed.  In fact, some of the compounds found in jojoba oil are almost instantly absorbed into the skin, where they form a protective shield around the skin cells, preventing them from losing any additional moisture.

Secondly, jojoba oil is de-aging.  It’s rich in natural Vitamin E and other antioxidant compounds which can increase skin elasticity and reduce the appearance of fine lines and wrinkles, resulting in a youthful glow to your skin regardless of your age.

To complete our formulation we also added a blend of pure essential oils which have their own skin-enriching properties and together create a warm yet light and delicate feminine fragrance.

You’ll notice that in a very short time, Radiance helps to enhance your skin, giving it the soft, dewy glow of beautiful radiant skin.


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  1. […] boosted baobab’s already impressive properties by adding jojoba oil and pomegranate extract as well as a skin-rejuvenating fusion of essential oils to create Radiance; […]

  2. […] queen of anti-aging: pomegranate oil. Our Radiance formulation includes pomegranate combined with jojoba and a skin-rejuvenating fusion of essential oils to enhance the skin-enriching properties of baobab […]

  3. […] which deeply moisturises and hydrates but also absorbs rapidly without leaving any oily residue. Jojoba oil supports youthful elasticity and softness and Pomegranate extract protects against damage from UV […]

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