The Beauty Benefits of Jojoba

Why is jojoba oil so sought after when it comes to skin care and beauty?

When we were formulating our anti-aging Radiance, we knew we had to include the wonderful qualities of jojoba as well as pomegranate extract to boost the inherent skin-enhancing properties of pure baobab oil. Here’s why.

Jojoba (pronounced Ho-HO-ba) is an oil pressed from the seeds of the jojoba plant, a shrub growing in the southwest region of North America. The seeds are rich in oil – technically better described as a plant wax – which has been in use for thousands of years.

For one thing, Jojoba’s composition is uncannily similar in consistency to sebum – our body’s natural oils that seal in moisture and protect our skin from damage.  It’s a substance our skin recognises, making it easily absorbed.  In fact, some of the compounds found in jojoba oil are almost instantly absorbed into the skin, where they form a protective shield around the skin cells, preventing them from losing any additional moisture.

Secondly, jojoba oil is de-aging.  It’s rich in natural Vitamin E and other antioxidant compounds which can increase skin elasticity and reduce the appearance of fine lines and wrinkles, resulting in a youthful glow to your skin regardless of your age.

To complete our formulation we also added a blend of pure essential oils which have their own skin-enriching properties and together create a warm yet light and delicate feminine fragrance.

You’ll notice that in a very short time, Radiance helps to enhance your skin, giving it the soft, dewy glow of beautiful radiant skin.


Spread the love


  1. […] boosted baobab’s already impressive properties by adding jojoba oil and pomegranate extract as well as a skin-rejuvenating fusion of essential oils to create Radiance; […]

  2. […] queen of anti-aging: pomegranate oil. Our Radiance formulation includes pomegranate combined with jojoba and a skin-rejuvenating fusion of essential oils to enhance the skin-enriching properties of baobab […]

  3. […] which deeply moisturises and hydrates but also absorbs rapidly without leaving any oily residue. Jojoba oil supports youthful elasticity and softness and Pomegranate extract protects against damage from UV […]

  4. […] Jojoba oil supports youthful elasticity, softening fine lines and wrinkles,  and Pomegranate extract protects against damage from UV light promoting collagen production which helps to keep your skin dewy and supple.  […]

Add a Comment

Your email address will not be published. Required fields are marked *

Comment *

Name *
Email *